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11 Ways to Improve Your Blog Posts With Interviews

By Ryan Malone
Published December 17, 2010

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social media how to- If you're reading this, you likely
understand the importance of good content. You know the formula:
valuable content = influence = social reach = traffic = more reach...
and so on. But do you know the secret to great content?

As marketers, we often look for the next big tool to differentiate
ourselves. But did you know the most powerful content-creative tool was
invented long before social media? It doesn't involve keeping a Kodak
Zi8 in your pocket, either. And you don't need a fancy new Twitter
strategy or some snazzy FBML.

The most powerful content tool is also the oldest. It's the tool that
brought us some of the most compelling moments in history--from fallen
leaders to pop-culture confessions. It's the tool that made Oprah
arguably one of the most powerful brands on the planet. And the same
one that Barbara Walters used to reach the most influential people of
our time.

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6 Social Media Success Metrics You Need to Track

By Jay Baer
Published December 16, 2010

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social media how to- People who say social media isn't
measurable aren't looking very hard.

The truth is there are dozens of viable metrics you can use to gauge
the success of your social media efforts. The challenge isn't
measurability; it's knowing which measures are meaningful.

Here are the 6 undervalued social media success metrics you should be
tracking:

#1: Daily Story Feedback

Instead of just counting the number of Facebook "likes" you accrue,
which signifies nothing more than digital bumper-stickering, track how
often your fans click "like" and comment on the status updates you
post.

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The 5 Pillars of Business Blogging Success

By Denise Wakeman
Published December 15, 2010

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social media how to- Are you looking for practical tips for
blogging success? Are you wondering what to avoid? While my position is
generally that there are no "rules" in blogging, there are best
practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog
reader-friendly: quality, compelling content, good navigation, a
contact page, an about page, focus and clarity about the subject of the
blog... and there's a lot of not-so-obvious or overlooked things that
can really help make a blog stand out if they're implemented.

While I do have my own list of do's and don'ts included, I decided to
get input from other smart, savvy bloggers. I posted a request on
LinkedIn Answers and received many great do's and don'ts. I've grouped
the tips into five categories: Planning, Content, Design, Marketing and
Engagement.

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Nominate Your Favorite Social Media Blog: 2nd Annual Top 10 Social Media Blog
Contest

By Michael Stelzner
Published December 14, 2010

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blogs It's time to open up nominations for our 2nd annual Top 10 Social
Media Blogs contest--the blogosphere's biggest contest for social media
blogs.

I'm looking for your nomination for the Top 10 Social Media Blogs. The
winners will be promoted in our 48,000-reader newsletter and announced
here.

How to Nominate

Please make a single nomination by commenting below and include why you
like the blog (only your first nomination counts). Be sure to include a
link to the blog.

To make the cut, a blog must be nominated more than once. Make your
nomination by 1/5/2011.

The Judges: Our judges include David Armano (Edelman), Debbie Weil
(author, The Corporate Blogging Book) and Rick Calvert (CEO,
BlogWorld).

David- Debbie- Rick-

More...

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How to Add a Like Button to Your Facebook Tabs

By Tim Ware
Published December 13, 2010

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social media how to- Have you ever wondered how certain Facebook
pages add Like buttons to their custom tabs? Look no further.

Many have asked me how sites like Threadless are able to add multiple
Like buttons and comments to their Fan page, allowing visitors to buy,
Like and comment on any t-shirt on their Shop tab.

Well, it turns out it's actually quite easy, using the fb:comments FBML
tag.

Using fb:comments, you can add a Like button and comment boxes in
multiple places on your Facebook tabs and, optionally, each can be
accompanied by a user comments section. This provides more avenues for
fans to interact with, and share, your content.

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This Week in Social Media: The News You Need to Know

By Cindy King
Published December 11, 2010

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social media research- Welcome to our weekly edition of what's
hot in social media news. To help you stay up to date with social
media, here are some of the news items that caught our attention.

What's New This Week?

Facebook User Profiles Change: The new Facebook design collects more
information from users (i.e., employer, languages, and location). This
should make it easier to use Facebook for business networking. To help
you implement these changes, you should read this article.
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You now have to navigate through the sidebar to see the bio information
in this new layout.

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Using Social Media to Grow Your Local Businesses

By Michael Stelzner
Published December 10, 2010

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social media expert interview- In this video I interview Bryan
Elliott, founder of Linked OC. The "OC" stands for Orange County and
Linked OC is a local organization servicing the local Orange County
area.

Bryan shares how he built a 5,000 strong local community organically
thanks to social media. You'll also discover how Bryan uses a mix of
live events, social media and geo-location services for hyper-local
marketing.

Be sure to check out the takeaways below after you watch the video.

player.vimeo/video/14554937?title=0&byline=0&portrait=0

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5 Ways to Make Your Blog Stand Out From the Crowd

By Nathan Hangen
Published December 9, 2010

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social media how to- It's no secret that the amount of new
bloggers entering the blogosphere has made it both incredibly
competitive and difficult to stand out.

Now, this doesn't mean that blogging isn't useful and effective, but it
does mean that you have to treat your blog a little differently than
you did in the past.

In this article, I'll show you how to make your blog stand out from the
crowd. This is important not just from a branding perspective, but also
from a traffic and monetization perspective.

As the competition for attention increases, it's going to become more
important than ever to find a way to stand out from the crowd and be
unique.

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How to Develop a Social Media Content Strategy

By Rich Brooks
Published December 8, 2010

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social media how to- Do you have a social media strategy? Does
it involve content? Should it?

The other day I drove past a local convenience store that makes most of
its profit from beer, Slush Puppies and beef jerky (not that there's
anything wrong with that). A big sign out front asked passers-by to
Like them on Facebook.

"It's official," I thought. "Now every business in America has a
Facebook page."

Unfortunately, few businesses actually have a strategy for their
Facebook page, or for the rest of their social media activity. They
tweet, blog and set up a Facebook business page out of fear of being
left behind, rather than as a way to engage their audience.

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26 Tips for Enhancing Your Facebook Page

By Debbie Hemley
Published December 7, 2010

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social media how to- Are you looking for fresh ideas to enhance
your Facebook efforts? Do you ever have days when you're not sure what
to post on your Facebook page?

This can be a real problem if you've made Facebook updates an integral
part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook
ideas will come in handy. In this post I'll show you 26 practical ways
to use good content for your Facebook pages, everything from A to Z.

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